The THE TYPES OF DEIXIS USED IN WFF'S ADVERTISEMENT CAMPAIGN:

Nurul Aini Nurul Aini

doi:10.51836/journeel.v7i2.379

Nurul Aini Nurul Aini STKIP PGRI Sidoarjo

DOI: https://doi.org/10.51836/journeel.v7i2.379

Keywords: Deixis

Abstract

Phenomenon that people don't understand a sentence/utterance that can affect that person's understanding, miss understanding the meaning hidden in the sentence/utterance. This research aimed to investigate the phenomena of deixis in global advertisement regarding types of deixis. It was described in descriptive qualitative method. The results of this study were described in analysis form into the table classify and data analysis. The data of this research were the utterance produced by the advertisement by online in the internet, which were taken from downloaded pictures of advertisements. The researcher reduced the data to 15 pictures that found in WWF’s blog/website. The World Wide Fund for Nature or better known as WWF is an international non-governmental organization that deals with issues concerning the conservation, research and restoration of the natural environment. To carry out the activities, they spread various advertisements to attract people to care about the environment and be willing to donate a little of their wealth or contribution.

Keywords: advertisement “World wide fund for nature”, deixis analysis, pragmatic

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